AUTOFRIEND

OUR VISION

Creativity and customer satisfaction is our way of business.

Since its foundation in 1983, Autofriend has been recognized by international and Japanese clients, especially in our region, Tottori Prefecture. We have been working together as a team to provide excellent service to all our customers.
We have also been developing new products that provide style and comfort.
Honesty and sincerity are our fundamental principles, and we are proud to be of service.
We are Autofriend and Suzuki Tottori Central Car Dealers and we are here for you!

AUTOFRIEND has been building its brand on quality products and services since 1983. We provide customers with the maximum value through a commitment to continuous improvement in quality, cost, and services.

Fortunately we have been able to provide high quality services and products and have managed to be very successful, thanks in large part to our loyal customers.

AUTOFRIEND will continue to work as a dynamic and forward thinking company, providing next generation solutions to vehicle parts and services. Our success will also be the success of our customers, partners, employees, and new friends we meet along this journey.

COMPANY PROFILE

COMPANY
OVERVIEW
COMPANY
HISTORY

COMPANY OVERVIEW

Company Name	AUTOFRIEND INC.
President and CEO	Kazuhiko TANAKA
Address	【Head Office】 2-420-1, Matsunami-cho, Tottori City, 680-0801, Japan TEL:+81-857-22-1777　FAX:+81-857-26-5448 【SUZUKI Tottori Central Car Dealers】 Car Maintenance Services Kei-Car.com Tottori Office 1. 415-1, Kano, Tottori City, Tottori Prefecture, 680-0874, Japan TEL: +81-857-51-7200　FAX: +81-857-51-7210 2. 2-420-1, Matsunami-cho, Tottori City, 680-0801, Japan TEL:+81-857-22-1777　FAX:+81-857-26-5448 【Stellar V Office & OIRAN Japan Office】 2-402-1, Matsunami-cho, Tottori City, 680-0801 Japan TEL:+81-857-22-1777　FAX:+81-857-22-1776 【Deco Sute】 2-402-1, Matsunami-cho, Tottori City, 680-0801 Japan TEL:+81-857-22-1777　FAX:+81-857-22-1776
Business Description	Sales of new and used cars Personal vehicle leasing Car services and maintenance Automobile Insurance Design, production and sales of Oiran Japan LED taillights for trucks Design, production and sales of Stellar V automobile parts Design, production and sales of Deco Suté (3D decorative decals)
Capital	JP 25,000,000 Yen
Founded	July 1983
Established	October 1987
Certifications	Certified by Tottori Prefectural Public Safety Commission (License Number 701020004043)
Memberships	CFN (Car Dealer Friendly Network) JU (Japan Used Car Dealers Association) Japan Automobile Fair Trade Council Auto Auction of Nationwide Companies Automobile Service Promotion Association National credit card companies Aioi Nissay Dowa Insurance Sompo Japan Insurance Inc. Nisshin Fire & Marine Insurance Mitsui Sumitomo Insurance Sompo Japan Suzuki Motor Corporation National automobile dealers

COMPANY HISTORY

July 1983	Company founded in Ima-machi, Tottori City
October 1987	Autofriend Pty Ltd established and moved to Matsunami
October 1989	Showroom and building opened
September 1997	New office opened
October 1998	Registered as AUTOFRIEND INC. with increased capital
August 1999	Launched “Original Car LuckyBeans Life”
January 2000	Exhibited LuckyBeans at 2000 Tokyo AUTO Salon
February 2000	Exhibited LuckyBeans at 2000 Osaka Auto Messe
June 2004	“Autofriend Factory” opened as a Chugoku District Transport Bureau Certified Garage in Kano, Tottori City
June 2005	Suzuki dealership "Suzuki Arena Tottori Higashi" opened after extensive renovation of Autofriend Factory.
February 2008	Launched Stellar V LED taillights for Hiace
October 2009	Suzuki Arena Tottori Higashi’s Sales Department moved and expanded to include used cars as a result of increased sales
May 2010	Released Oiran LED taillights for trucks
April 2014	Suzuki Arena Tottori Higashi upgraded to Suzuki Tottori Central Car Dealers
January 2015	Displayed STELLAR V & OIRAN at Tokyo Auto Salon
April 2016	Opened Kei-Car.com Tottori Office and began private car leases
May 2018	Exhibited at JAPAN TRUCK SHOW, PACIFICO Yokohama
January 2019	Exhibited at Tokyo Auto Salon, Makuhari Messe
September 2019	Decorative decals released
August 2020	Deco Suté brand for 3-D decals launched
August 2021	Exclusive website for Deco Suté opened
September 2022	New company building completed
October 2022	Suzuki Tottori Central Car Showroom and Kei-Car.com open in Matsunami.